Sytner Affinity

An End-to-end Automotive website

Project Overview

Our main focus during the Sytner Affinity project was to come up with a clear and user friendly layout and match desktop designs to a mobile format. During this project, we were able to adapt and overcome any design and development challenges with the help of the IT team. Together we were able to build a successful product.​​​​​​​

 

Challenges

1. Inconsistency between pages

2. Poor user experience

3. Outdated design


Objectives

· Improve overall user experience and aesthetic for engaging website purpose

· Bring a fresh look with using new trends

· Create a more user-friendly product with improved navigation

· Get more users using the platform


Duration

6 months

Design Process

  • 1. Research

    • Competitive Analysis

    • Personas

    • User Journey

    • User Interview

  • 2. Design

    • Wireframes

    • User Interface Design

  • 3. Prototype

    • Hi-fi Prototype

    • Usability Testing

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Final Thoughts

This challenge definitely was an excellent opportunity to think more deeply about article pages and experiment with different decisions. There are still things that can be improved. In case of a real project, this would be a good starting point to design and develop a website to measure the interactions of the users.

 
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